Now accepting waitlist signups

Your family's products changed their recipe. We'll tell you.

You already check EWG before you buy. But what happens after you buy — when a brand quietly swaps ingredients, cuts corners after an acquisition, or reformulates your baby's formula without a single announcement?

MyPureLabel watches every product in your household and alerts you the moment anything changes.

✓ You're on the list! We'll be in touch soon.
No spam. No ads. Just an alert when we launch.
🔔
⚠ Formula Changed
Honest Company Baby Lotion
Fragrance now listed. Previously fragrance-free since 2019.
Your Household · 12 products
🍼
Similac Advance Formula
Baby Formula · Watching
94
☀️
Badger Kids Sunscreen
SPF 40 · Kids
91
💊
Garden of Life Kids
Probiotics · Changed ⚠
61
🧴
CeraVe Baby Wash
Skincare · Verified
78
🏢 MyPureLabel · Corp Alert
Acquisition Warning
Burt's Bees parent acquired. Reformulation risk flagged for 3 of your watched products.
100% independent — zero brand sponsorships
Real-time monitoring, not manual rechecks
Baby & kids products are our priority
No ads. Ever.
The Problem

EWG tells you if a product is safe today.
Nobody tells you when it changes.

🍼
Baby formula can be reformulated without any public announcement
Brands are not required to notify parents when they change ingredients. After the Abbott recall shook every parent's confidence, millions realized they had zero visibility into what's actually in their baby's food — and when it changes.
🏢
When a corporation buys a brand you love, the formula almost always follows
It starts with cost-cutting. Then cheaper suppliers. Then reformulation. Burt's Bees, Honest Company, Garden of Life — all acquired, all reformulated. Parents found out by accident or not at all.
☀️
Kids sunscreen on EWG's Hall of Shame changes every year — do you know which ones?
EWG's annual sunscreen report causes panic every spring — but it's only updated once a year. Brands can change their formula in October and you won't know until the following May when you're already at the beach.
😩
Manually rechecking everything is exhausting and nobody actually does it consistently
You checked EWG before you bought it. But that was 8 months ago. Has the formula changed since? Did that brand get acquired? Is there a new batch with different sourcing? Nobody has time to recheck everything manually. Until now.
What MyPureLabel Monitors

Every product your
family uses. Watched.

Priority 🍼
Baby & Infant
  • Formula (all major brands)
  • Baby food & pouches
  • Infant vitamins & drops
  • Baby wash & lotion
  • Diaper cream
Priority 👧
Kids Products
  • Sunscreen SPF products
  • Kids vitamins & gummies
  • Kids snacks & food
  • Toothpaste & oral care
  • Shampoo & body wash
💊
Supplements
  • Vitamins & minerals
  • Protein powders
  • Probiotics
  • Prenatal vitamins
  • Omega & fish oils
🧴
Personal Care
  • Skincare & moisturizers
  • Makeup & cosmetics
  • Sunscreen (adult)
  • Hair care products
  • Deodorant
🏢
Corporate Watch
  • M&A acquisition alerts
  • Private equity buyouts
  • Reformulation risk scoring
  • Supplier change detection
  • Historical change log
🥫
Food & Grocery
  • Pantry staples
  • Snack foods
  • Condiments & sauces
  • Drinks & juices
  • Coming Q2 2025
How It Works

Set it once.
We watch forever.

01
Scan or search any product
Use your phone camera to scan a barcode or search by name. Add anything your family uses to your household watchlist in seconds.
02
We score every ingredient
Each ingredient rated for safety, sourcing, and bioavailability. Clear, jargon-free explanations — not just a number.
03
Continuous monitoring begins
Our systems check product labels, retailer listings, and corporate filings daily. You go about your life. We do the watching.
04
Instant alert when anything changes
Push notification or email the moment a formula changes or an acquisition happens — with plain-English explanation and safer alternatives.
Real Alerts, Real Examples

The kind of thing
you'd want to know.

⚠ Formula Changed · Baby
Gerber Good Start Formula
Infant Formula · Stage 1
Corn syrup solids moved to #2 ingredient — previously #4. Sugar content has effectively increased. Previous formula had lactose as primary carbohydrate. Safer alternatives available.
Detected · 3 days ago
🏢 Acquisition Alert · Kids
Zarbee's Kids Vitamins
Acquired by Johnson & Johnson
Reformulation risk: Elevated. J&J has reformulated 4 of 6 recent acquisitions within 18 months. We've increased monitoring frequency to daily. No ingredient changes detected yet.
Acquisition filed · 2 weeks ago
✓ Verified Clean · Sunscreen
Badger Baby Sunscreen
SPF 40 · Mineral · Kids
Formula verified unchanged for 26 consecutive months. Zinc oxide sourced from same supplier since 2021. One of only 3 baby sunscreens to hold a clean record this long.
Last verified · Today
"I spent 45 minutes on EWG rechecking our kids' sunscreen before every summer. Then I found out the one we'd been using all year had already been reformulated. I had no idea. There has to be a better way."
A mom of two in Austin, TX — exactly who MyPureLabel is built for
Simple Pricing

Less than a coffee.
Peace of mind for your whole family.

⭐ Founding Member Rate — Limited Spots
$3.99 / month
Or $29/year — locked in forever for founding members
  • ✓ Unlimited products in your household watchlist
  • ✓ Baby, kids, supplements & personal care monitoring
  • ✓ Instant push & email alerts on formula changes
  • ✓ Corporate acquisition early warning system
  • ✓ Full ingredient scoring & safety breakdown
  • ✓ Safer alternative suggestions when something changes
  • ✓ Barcode scanner — works in-store before you buy
  • ✓ Price locked forever — never increases for you
No credit card. No commitment. Just first access when we launch.

Your family's products are
changing. Know first.

Join the waitlist today. Founding members get lifetime pricing locked in — and you'll be first to know the moment we launch.

✓ You're on the list! We'll be in touch soon.
No spam. No credit card. Just early access.